AVID Design Wraps Spanish Online Healthcare Video for Blue Cross Blue Shield of Florida

ATLANTA, Dec. 2 -- Healthcare website consulting group AVID Design finished production on Vida Sana, a Spanish online virtual video news vodcast for Blue Cross and Blue Shield of Florida.

 

The targeted rich media vodcast was developed to support BCBSF’s growing diversity initiative in Central Florida.

 

The ensemble, morning show format video was written, cast, filmed and produced entirely in-house at AVID Design, with post-production, motion graphics and video editing performed at AVID Design’s state-of-the art video studio.

 

Vida Sana is expected to help open doors for Blue Cross into other Latin markets across the United States, broadening the company’s reach and ability to grow in an insurance industry leadership role within this rapidly expanding demographic.

 

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.8 million people. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company.

 

Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its Web site at www.bcbsfl.com.

AVID Design, Inc. is a healthcare Website consulting group in Atlanta that provides strategic, creative and interactive solutions.

 

Since 1997, AVID Design has offered full-scale written and visual communication services for print and online, including Web design, SEO and PPC content development and assessment, online video and rich media, analytics and measurement, content management systems and more.

 

AVID Design's offices and state-of-the-art video production facility are located in Norcross, Georgia. For more information, please call (770) 248-1752 or visit www.aviddesign.com.