eHealthcare Strategy & Trends’ SEO Content Article Features AVID Design

RYE, N.Y., Feb. 17 -- The top story in the February 2009 edition of eHealthcare Strategy & Trends featured tips and techniques for SEO Website content from AVID Design.

Mark S. Gothberg’s “How to Ensure That Your Web Site Content Satisfies Both Search Engines and Visitors” quoted AVID Design CEO and Executive Director Tom Brand and SEO Specialist and Project Manager Andy Darnell.

Advice and considerations for developing solid SEO content included:   

• Researching and identifying relevant keywords
• Understanding how people and spiders read content
• Anatomy of a well-written Webpage
• The importance of metadata
• Link-building strategies

The article also reflected AVID Design’s expertise and best practices in hospital website content, some of which are presented in its popular Writing for the Web workshop. eHealthcare Strategy & Trends was inspired to write the article after attending that very workshop at the 12th Annual Healthcare Internet Conference last year.

Published by Strategic Health Care Communications, eHealthcare Strategy & Trends provides information on business development, marketing and Internet strategies.

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