| July 14, 2009
Created especially for hospital and healthcare system marketers, webmasters and copywriters, the workshop is designed to engage both novice-level and experienced guests.
Delivered in an upbeat and casual tone while still covering some powerful subject matter, the workshop will share experienced insight into:
 Crafting content to satisfy humans and search engine spiders- How NOT to do search engine optimization (SEO)
- Proven techniques for improving page ranking
- What it really means to “Write for the Web”
Attendees can expect to leave the workshop knowing more about how (and how not) to:
- Develop new content
- Format content for various platforms
- Get the most from existing content
- Improve conversions and traffic
- Increase return-on-investment (ROI)
- Refine search engine marketing (SEM) and pay-per-click (PPC) campaigns
The workshop includes lunch and refreshments and will also offer opportunities for networking with others and to chat with AVID Design’s creative and programming staff.
The Writing for the Web Workshop is $50 per person and will be held at AVID Design (3375 Medlock Bridge Road, Norcross, GA, 30075). Signup online at http://www.aviddesign.com/workshops.
About AVID Design
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