| March 30, 2009
ATLANTA and ORLANDO, Fla., March 30 -- Atlanta online marketing group AVID Design was selected today to present at the Society for Healthcare Strategy & Marketing Development’s 2009 Annual Educational Conference.
AVID Design CEO and Executive Director Tom Brand will present “If Content is King, Shouldn’t It Rule Your Website?” at the conference, being held in Orlando, Florida, September 30–October 3.
The presentation is a more healthcare-specific version of AVID Design’s popular Writing for the Web workshop. The workshop is designed to help any marketing or Website manager understand:
- What it really means to “Write for the Web”
- Proven techniques for improving page ranking
- Crafting content to satisfy humans and search engine spiders
- How NOT to do search engine optimization (SEO)
Both the workshop the presentation offer experienced insights into:
- Developing new content
- Formatting content for various platforms
- Getting the most from existing content
- Improving conversions and traffic
- Increase return-on-investment (ROI)
- Refining search engine marketing (SEM) and pay-per-click (PPC) campaigns
In November 2008, the presentation earned “Best of Conference” honors at the 12th Annual Healthcare Internet Conference.
About AVID Design
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