Will Join The Bonati Institute® for Presentation on Conversion-Focused Hospital Website Design
AVID Design Executive Director Tom Brand and
The Bonati Institute® Director of Marketing & Patient Services George Thorry will present “Think Before You Do: Building Conversion—Driven Websites That Make Money.” Together, they will explore the critical importance of planning a Website’s goals and conversion opportunities while relating it to The Bonati Institute’s
highly successful Website redesign with AVID Design.
Discussion topics will include:
- Effective Website Design: From Planning to Launch
- Organic Search Engine Optimization: Beyond High Page Rankings
- Strategic Pay-Per-Click (PPC) Campaigns: Turning Clicks into Conversions
- Rich Media: Getting Visitors to Look at More Than Video
- Conversions: A Closer Look
Brand related the presentation’s theme to conference’s location at Caesar’s Palace. “Websites are like Las Vegas casino-resorts,” he said. “The most popular and profitable ones were completely planned and developed to be fully integrated destinations that keep visitors engaged, active and onsite—before they were built.”
About The Bonati Institute®
A leading center for advanced endoscopic laser spine surgery,
The Bonati Institute® is the culmination of years of innovation and dedication to helping people in pain.
The medical complex occupies an 11-acre campus in Hudson, Florida and includes The Institute’s Diagnostic and Clinical Services Center, Surgical Center, Neurology Center, Pain Management Center, Physical Therapy Center and Imaging Center.
“Bonati”, “The Bonati Procedures” and “The Bonati Institute” are service marks and are the property of The Bonati Institute.
About AVID Design
