MCGHealth Launches Redesigned Website Powered by AVID Design’s Custom CMS

 

ATLANTA and AUGUSTA, Ga., July 8—MCGHealth recently launched its fully redesigned Website, the result of a major collaboration with Atlanta healthcare online marketing group AVID Design.

 

Along with a new graphic design scheme that integrates best practices for usability and search engine optimization, the Website also features exciting new features such as online videos and virtual tour (both of which were filmed and produced by AVID Design).

 

“We are incredibly pleased with our new site,” said MCGHealth Director of Marketing & Planning Kim Marlatt. “We are already seeing increased responses via the online appointment request, class/event registrations and other response forms.”

 

The Website is also unique because MCGHealth will be able to add, remove and modify content with only a fraction of the time, effort and training previously required to execute similar tasks.

 

Built on AVID Design’s proprietary content management system, AVID CMS, MCGHealth will have exceptionally powerful control over its state-of-the-art Website. Along with being able to effortlessly manage words and pictures, MCGHealth can also swiftly create new Web pages that feature articles, images, links, modules, videos and more.

 

“The site looks good and is easy and intuitive to navigate,” said Marlatt. “The CMS system is much easier for users than our previous system.”

 

Along with installing the custom-built CMS and hosting the site on its own servers, AVID Design ported content from MCGHealth’s previous CMS and developed a comprehensive governance policy.

 

AVID Design was not originally hired to provide such a wealth of services. Instead, they emerged as an ideal partner after a series of escalating events, starting with a presentation at the Healthcare Internet Conference in Las Vegas in 2007 (where they will be delivering a presentation about strategic Website redesign this November).

 

After attracting MCGHealth’s attention at the conference, AVID Design was invited to respond to an RFP for a Website overhaul, said Marlatt. That led to AVID Design being asked to develop a Web strategy plan that it would later be hired to execute as well.

 

“We have found AVID Design to be a great partner for us,” said Marlatt. “They have been responsive to our requests and have anticipated our needs before we ask.

 

“We have other vendors we used on our Website, including PhotoBooks and Staywell. AVID Design worked directly with them, relieving a lot of pressure from my limited staff.”

 

MCGHealth is a world-class healthcare network, offering the most comprehensive primary, specialty and sub-specialty care in Augusta, Georgia and the Southeast. MCGHealth also is part of a thriving academic medical center that includes the Medical College of Georgia.

 

MCGHealth’s facilities include the 478-bed MCGHealth Medical Center, the Ambulatory Care Center with more than 80 outpatient practice sites in one convenient setting, the Specialized Care Center that houses a 13-county regional trauma center, and the 154-bed MCGHealth Children’s Medical Center. The health system also includes a variety of dedicated centers and units, such as the MCGHealth Sports Medicine Center.

AVID Design, Inc. is a healthcare Website consulting group in Atlanta that provides strategic, creative and interactive solutions.

 

Since 1997, AVID Design has offered full-scale written and visual communication services for print and online, including Web design, SEO and PPC content development and assessment, online video and rich media, analytics and measurement, content management systems and more.

 

AVID Design's offices and state-of-the-art video production facility are located in Norcross, Georgia. For more information, please call (770) 248-1752 or visit www.aviddesign.com.