
Built on a
custom content management system (CMS) developed by
AVID Design, Columbus Regional’s new Website is best described as an umbrella for three unique Websites—one each for Columbus Regional, Doctors and Hughston.
However, since content for all three sites is managed with the
AVID CMS, searchability and other user-friendly features allow for a seamless, cross-system experience. For example, patients and visitors can search for information about services and physicians across all three Websites, regardless of which Website they are currently using.
Along with what behind the scenes improvements with the CMS and other
programming, the entire network of Websites features updated visual and
graphic design, also performed by AVID Design.
More is on the horizon. Among other continuing developments and improvements, AVID Design is collaborating with Columbus Regional to launch a comprehensive social media campaign. This initiative will make Columbus Regional one of small minority of hospitals in the nation to have a fully scoped
social media strategy.
About Columbus Regional Healthcare System
As the region’s leading provider of healthcare, Columbus Regional Healthcare System has touched the lives of most of the children and adults in this region through its comprehensive network of services.
Located in the West Georgia city of Columbus, Columbus Regional was established in 1986 as a not-for-profit health services organization, but its roots can be traced back to 1836 when the local hospital was a small wooden building on the banks of the Chattahoochee River.
Today, Columbus Regional has grown to become the region’s healthcare leader offering compassionate care and an unwavering commitment to the residents of the region through its various facilities, programs and services.
About AVID Design