- Improved Aesthetics
- Site Conversion Areas
- Website build out on AVID Design’s CMS platform
The newly redesigned Website consists of several modules to improve functionality, which include:
“Our website is primarily directed to patients, but as an academic and tertiary cancer center that is also a non-profit, we have several important constituencies – scientists, referring physicians, donors- and it is important that our site communicates with all of them in an organized and uncluttered way,” said Winship Cancer Institute Marketing and Communications Manager Theresa Huffman. “This places a lot of demands on a content management system. We are pleased with how the AVID content management system has allowed us the flexibility to do this and even more impressed with the AVID staff’s willingness to work with us on developing the capability even more. They have been, and continue to be our partners and an integral part of our Website development team.”
Huffman added, “One of our primary goals was search engine optimization. In a very short period of time, we have seen significant improvement in our rank and now we are often on the first page search results.”
“Working with Winship Cancer Institute was a fun project, and challenging at the same time. We embraced the challenge of customizing our content management system to fit within the wireframes and layout Emory Healthcare has instituted for all of its Websites. Moreover, we are very excited about seeing positive SEO improvements for Winship’s Website,” stated AVID Design Director of Web Development Andy Darnell.
AVID Design will be providing future enhancements to the site to increase the return on investment and show true value on the site.
About Winship Cancer Institute of Emory University
For more than 65 years,
Winship Cancer Institute has worked tirelessly to prevent, treat and cure cancer. When it opened in the 1930s, Winship was the first center providing advanced care for cancer patients in the Southeast. Today, Winship is among the nation's leaders in seeking out new ways to defeat cancer. Winship envisions a future when science triumphs over cancer, and throughout our history, we have stopped at nothing in our efforts to achieve that goal as soon as possible.
About AVID Design
