| April 19, 2010
Fully designed, optimized and hosted by AVID Design (an Atlanta interactive marketing group that specializes in design and content creation for hospitals and healthcare systems), the new Website provides an interactive experience for digital signage customers to:
21st Century Communications: More Than a Sign on a Hospital Wall
Unlike costly and inefficient static signage, CaptivCast™ lets hospital marketers and administrators use a standard desktop or laptop computer to create, schedule and send multimedia messages to wall-mounted flat-screen LCD or plasma TVs or monitors.
“If a screen can be installed and connected to a network—even wirelessly—a message can be sent to it,” said CaptivCast™ founder and CEO Tom Brand. “And when you think of all of the areas where staff, patients and visitors might be in a hospital at any time—such as lobbies, waiting rooms, break rooms, cafeterias, or even other buildings on a hospital campus—the marketing and communications potential that digital signage enables is both extremely exciting and virtually limitless.”
Yet, despite the cutting-edge nature of a digital signage system, its affordability and usability are not as prohibitive as one might expect. “As the technology to produce, manage and share multimedia messages continue to become so affordable and easy to use, digital signage systems like CaptivCast™ are no longer unattainable because they aren’t available or affordable,” said Brand. “Instead, digital signage epitomizes 21st century marketing communications in the way it permits access to powerful tools at remarkably affordable prices.”
Brand said that CaptivCast’s scalability (a hospital can start with a few screens and later expand its system) and flexible buying options (systems can be purchased outright or leased) allow virtually any hospital or clinic to have a digital signage system. And since the CaptivCast™ system is a turnkey digital signage solution that provides installation (including experienced collaboration with a hospital’s IT department), intuitive software and fully supported customer service, available at 678-828-4801, the system lets customers immediately realize its benefits.
Built for Healthcare Marketers…by Healthcare Marketers
Brand said although the screens and media players are the most iconic parts of the renowned digital signage system, the content management software is what truly defines the value of the system.
“Without software, a digital signage system is just a series of connected screens and media players,” said Brand. “That is why we have put—and continue to put—a phenomenal amount of time into our digital signage software R&D.
“Much of what makes the CaptivCast™ software special is that is it designed from the bottom-up with the unique perspective that we have for the needs and wants of hospital marketers. We’ve leveraged their input, and continue to seek input to continuously improve the software’s many powerful features.”
Talkin’ Digital Signage
Along with leveraging their insider industry experience, the CaptivCast™/AVID Design braintrusts are regular contributors to the online discussion about digital signage best practices and research. Related published features include:
A series of blogs, how-to articles and FAQs are scheduled for immediate and ongoing release, all of which will be used to both inform digital signage customers and users, as well as to start social media conversations in Twitter, LinkedIn, Facebook and elsewhere.
“ Social media content creation, integration and strategy is a critical part of what we deliver every day to our clients,” said AVID Design Web Marketing Manager Kris Cain. “Of course, we also are regular contributors and participants in discussions about issues that impact healthcare and hospital marketers. Our new focus on digital signage and our CaptivCast™ brand will enhance that experience, both for us and those in our social networks.”
About CaptivCast™
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