Hospital and Healthcare Pay Per Click (PPC) Services

Pay Per Click is not a fix for a bad website or for a site not performing.  PPC requires building multiple landing pages to support a specific campaign that is a part of your strategic web plan.

At AVID Design we help manage your hospital and healthcare system’s PPC campaigns.  By using professionals skilled and trained in hospital PPC, we can help you

  • Lower your bids
  • Get more qualified traffic
  • Lower your cost per conversion

As healthcare PPC experts, we’ve found that having a strong performing website from an SEO perspective allows you to use PPC to supplement that traffic and to deliberatively drive traffic to specific, targeted pages.

Pay Per Click strategy is not all about bidding…bids are only half the equation.  Just because you’re the highest bidder doesn’t mean you will be ranked #1.  You must have a strategic approach to creating your ads with clear conversion goals and relevant keywords on landing pages.

AVID Design uses a phased approach to make sure your PPC campaign objectives are met.

  • Phase 1: Research keywords and phrases and map them to landing pages
  • Phase 2: Create landing pages
  • Phase 3: Develop relevant ad copy and a keyword rich headline
  • Phase 4: Establish keyword bids and launch
  • Phase 5: Track outcome and analytics using A/B testing
  • Phase 6: Repeat, repeat, repeat!

Your Partner in Hospital and Healthcare Pay Per Click (PPC) Services
AVID Design can work with you to help determine a budget or work within a pre-defined budget to help you get results. Contact us today!

AVID Blog AVID RSS AVID Twitter AVID Technorati AVID Linkedin AVID Stumble AVID AVID Facebook AVID Youtube AVID Delicious
Contact Us
 

AVID Design builds cutting-edge healthcare websites that propel your marketing efforts forward in unexpected new ways. Focusing on interactive web design, AVID Design provides viable solutions to yield measureable results. We provide turnkey solutions including relevant content, AVID eTools, and our own digital signage system.  AVID Design brings together marketing insight, technical expertise, and creative inspiration for a customized online presence that is seamlessly functional and always strategic.