Social media: A year ago, it was something that was embraced by only the vanguard of healthcare marketers. Now, social media has more than broken beyond the mainstream; it's now something that has revolutionized the way information to, from and about hospitals is disseminated and consumed.

How has social media achieved this?

Changing Lanes: Hearing Patients and Customers
As affirming as hospitals’ social media messages may be, they are still only one-half of the communication equation. There are many examples of how hospitals have used social media to reach customers and patients.

But what about the other way around? Are hospitals hearing patients and customers?

Communication is a Three-Way Street?
Twitter, blogs and even sites such as YouTube that offer a video/blog/podcast outlet for dissatisfied customers are a fact of life. Like it or not, if somebody wants to say something bad about your hospital, they will

Are hospitals properly using social media to hear patients and customers?