Like an automobile, a hospital’s Website is a marriage of form, features and function. Not only must it consistently perform at expected levels with little or no maintenance, but it also must be comfortable and enjoyable to use and look at.

This is why Website redesign is always on the minds of hospital marketers, Webmasters and IT departments–much as how many people eventually start flirting with the idea of getting a new car every few years. Like a car that has lost its showroom gleam and that “new car” smell and may or may not need to be replaced, there are a myriad of questions that need to be asked before embarking on a Website design:

• When is it is better for an overhaul or replacement instead of a tune-up?
• Can the work be done yourself, or should a professional be consulted?
• Should it be parked at home or somewhere else?