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In This Issue

Traditional vs. Online
Hospitals & Facebook
2010 Conferences
Carilion Clinic SEO
The times they are a-changin’ in hospital marketing, best illustrated by the erosion of the proverbial line in the sand that divides “old school” traditional hospital marketers and “new school” online hospital marketers. What is causing that erosion? What new hospital marketing paradigms might be emerging? What obstacles remain, and how can they be managed?  Learn more about how hospital marketing definitions are shifting like blowing grains of sand...
If your hospital has or is developing a Facebook page for its general facility, what should it do for related facilities and centers? Is it better to have just one page or several? The answer is simple. Find out how many pages you should have and the resources needed to support them...
AVID Design has quite a busy year ahead full of industry related events and conferences geared and focused on healthcare marketing and internet strategy. Where will AVID Design be next?  Check out the upcoming conferences we’ll be presenting at and attending...
Featured Work
Carilion Clinic
Search Engine Optimization (SEO), Website Analytics, Content Strategy
Project Overview
Roanoke, Virginia healthcare system Carilion Clinic engaged AVID Design for SEO services for 11 service lines of their Website, carilionclinic.org. The project included keyword research, metadata review and recommendations, and SEO writing services.

The project integrated AVID Design’s best practices for writing for the Web.

View the full project
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