Most hospital marketing departments don't need to be told that the economy is in bad shape; it's something they've likely been feeling for many months. If their budgets haven't already been reduced due to hospital-wide reductions in revenues, then it's because healthcare marketing is increasingly seen as a non-essential expense.

With the availability of "free" online marketing techniques such as search engine optimization (SEO) and social media, it would seem that pay-per-click (PPC) advertising would be a foolish and discouraged technique to try to fund at the present. But is that an entirely accurate perspective?

Also inside:

• What are the advantages of PPC?
• What are some common PPC mistakes?
• What can PPC tell you about your Website's quality?
• Tips for a successful PPC campaign - regardless of budget size.

Read more about healthcare and hospital PPC...