columbusregional.com
Client Overview

Columbus Regional Health System reached out to AVID Design for a new website design to improve navigation organization and efficiency. These site enhancements would then meet organizational goals for better user experiences and more effective site management.

AVID Design created a clean website based on the AVIDCMS™ with several AVID eTools™ that focus on community visibility for Columbus Regional. Even when Columbus Regional bought another hospital shortly before the new website was to go live, AVID Design showed its ability to adapt by customizing the AVIDCMS™ site: we were able to seamlessly transform the site to work for the growing hospital group.

AVID eTools™

Classes and Events Calendar – Columbus Regional puts a lot of emphasis on classes and events. Classes are planned out months in advance, so users can easily view what classes are available to them. If registration or payment is required for the class, the user can fill out the form and pay for the class directly from the Columbus Regional website.

Additionally, Columbus Regional uses all of the available functionality that AVID Design offers for the Classes and Events eTool™. Users can search for classes by name and see them with a calendar view. The auto timeout feature reinforces the first come/first serve methodology of class registration. The eTool™ is also set up to make it easy for Columbus Regional to field patient registration over the phone.

Donate – Columbus Regional has a dynamic Foundation with several fundraising events and networks. Using the Donations eTool™, users are able to sign up for events and make donations online directly to the Columbus Regional Foundation – all through a series of custom forms provided by AVID Design. Donations can easily be tracked and managed on the administrative side of the AVIDCMS™.  

News and Media Center – Columbus Regional uses that AVID Design Media Center eTool™ to display and manage all their news, videos, social media, and publications. This robust capability allows for strong communications to all targeted audiences.

 

Quality and Patient Care

AVID Design designed and created a custom Quality and Patient Care Department that displays all of Columbus Regional’s certifications and accreditations, with complete descriptions and comparison data. This department uses the series of “How We Compare” charts, which show what steps the hospital system takes when caring for patients, with statistics and explanations about the procedures.

SEO

Visibility is important to Columbus Regional’s mission. The AVID Design content team helped them develop a strong keyword strategy that focuses on metadata and reporting. This helps them make effective decisions when they add content and update the site, to ensure that their users can easily get the information they need.

 
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AVID Design builds cutting-edge healthcare websites that propel your marketing efforts forward in unexpected new ways. Focusing on interactive web design, AVID Design provides viable solutions to yield measureable results. We provide turnkey solutions including relevant content, AVID eTools™, and our own digital signage system.  AVID Design brings together marketing insight, technical expertise, and creative inspiration for a customized online presence that is seamlessly functional and always strategic.