palomarhealth.org
Client Overview

Palomar Health (previously Palomar Pomerado Health) is the largest hospital district in California and they wanted to replace their static site with an updated, interactive system that supported dispersed authorship. Palomar Health wanted a modern site equipped with community-based tools and strong clinical content in order to remain competitive in their area.

AVID Design responded to these needs with a robust AVIDCMS™ website with a strong focus on site architecture. The versatile nature of the AVIDCMS™ allowed PPH to access the third party applications that Palomar Health had already integrated into their infrastructure, such as their calendaring tool and physician directory, seamlessly through the new website.

With their new, manageable content management based website, Palomar Health is able to regularly update their content. They have even implemented regular updates from their CEO to keep them focused on providing the latest information to their community. Since their initial website redesign with AVID Design in 2007, this large health system has come to AVID Design for routine redesigns and upgrades.

AVID eTools™

Media Center – Palomar Health uses the Media Center eTool™ to publish and display a wide range of videos, news feeds, and blogs they use to reach out to the community. Having a central portal for displaying all of the components of their widespread community oriented campaign makes it easy for Palomar Health to manage these initiatives.

 

Intranet and MD Wired

Because Palomar Health uses the AVIDCMS™ for their website, they also chose to use it for both their faculty oriented intranet and their physician portal, MD Wired. The intranet helps Palomar Health with their internal communications and acts as a repository for HR information and policies and procedures. MD Wired is a unique physician collaboration tool that makes communication fast and easy between the hospital and individual physicians, even if they aren’t employed directly by the hospital.

 

Name Change Initiative

Recently, Palomar Health went through a name change from Palomar Pomerado Health, or PPH, to the shortened Palomar Health. AVID Design provided an efficient solution for ensuring that every instance of the name was changed to the correct one on the site.

 

Social Media

Because Palomar Health has a strong community initiative, they had a need for easily managing their social media campaign. AVID Design designed the architecture for social media bar in the Media Center eTool™ to make it easy for users to connect with the Palomar site.

 

Video

TV Spot – Palomar Health wanted to make a big splash when they launched their new, patient friendly website. They decided to use AVID Design’s video production services to create an advertisement for a TV spot in their local area.

This 30 second advertisement showed all of the new, easy-to-use features of the PH website and was a huge success when PH experienced a tremendous 30% increase in traffic. This improvement has continued to sustain long since the ad campaign finished. By advertising the new website, PH was able to direct patients and users to all of their services and enhanced web capabilities.

PSA – As a community oriented hospital, Palomar Health initiates many public service programs, such as their Dial, Don’t Drive campaign. AVID Design produced this public service announcement, which explains the importance of calling 911 emergency services for a heart attack. This more immediate patient care can dramatically increase chances of survival with fewer complications.

 
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AVID Design builds cutting-edge healthcare websites that propel your marketing efforts forward in unexpected new ways. Focusing on interactive web design, AVID Design provides viable solutions to yield measureable results. We provide turnkey solutions including relevant content, AVID eTools™, and our own digital signage system.  AVID Design brings together marketing insight, technical expertise, and creative inspiration for a customized online presence that is seamlessly functional and always strategic.