TV Spot – Palomar Health wanted to make a big splash when they launched their new, patient friendly website. They decided to use AVID Design’s video production services to create an advertisement for a TV spot in their local area.
This 30 second advertisement showed all of the new, easy-to-use features of the PH website and was a huge success when PH experienced a tremendous 30% increase in traffic. This improvement has continued to sustain long since the ad campaign finished. By advertising the new website, PH was able to direct patients and users to all of their services and enhanced web capabilities.
PSA – As a community oriented hospital, Palomar Health initiates many public service programs, such as their Dial, Don’t Drive campaign. AVID Design produced this public service announcement, which explains the importance of calling 911 emergency services for a heart attack. This more immediate patient care can dramatically increase chances of survival with fewer complications.