wsupgdocs.org
Client Overview

Wayne State University already had a strong and robust academic website, but all of their physician and clinical information was buried within the University information, making it difficult for users to get the clinical information they need.

They wanted a site that was dedicated to the Wayne State University Physician Group (WSUPG), so AVID Design developed an independent site, using our AVIDCMS™, which complemented the main University Hospital but displayed and managed the physician and clinic information. The new website reflected the Wayne State branding but gave the clinic more public visibility.

The new site focuses on important patient information, such as physician profiles, specialties, and practice locations. Wayne State University Physicians Group has 21 specialties and services the entire Detroit area, so AVID Design highlighted this comprehensiveness of care through the design and architecture of the site with banners and eTools to improve user experiences.

AVID eTools™

Request an Appointment – A highly useful feature for any healthcare system, the Request an Appointment eTool™ allows users to fill out a form directly on the WSUPG website to get an appointment with a physician quickly and easily. The information from completed forms is then managed on the administrative side of the AVIDCMS™.

Media Center – Wayne State University Physician Group uses the AVID Design Media Center eTool™ to keep users updated about everything that happens at WSUPG. Their video series explains some of the WSUPG services in detail and gives patients insight to physician expertise.

The news feed not only allows WSUPG to create and manage news stories but also allows them to push specific news stories onto relevant pages within their website. Additionally, all social media can be managed by WSUPG from the Media Center.

Physician Directory – The Physician Directory eTool™ provides some of the most important functionality on the site. AVID Design customized the eTool™ to seamlessly work for the multi-practice physician group. Doctors can be searched based on specialty, language, gender, location, and keywords.

 

Content/SEO/Analytics

WSUPG also utilized the AVID Design content team to help them create SEO friendly content and metadata, in order to increase their visibility through search engines such as Google, Yahoo, and Bing. AVID Design edited their existing content with a strong keyword and metadata strategy.

As a part of the WSUPG support agreement, AVID Design provides monthly analytics reports to show trends in traffic, content, and search engine visibility. This helps WSUPG make informed decisions about their website so they can provide an updated, interactive user experience.

 
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Contact Us
 

AVID Design builds award-winning healthcare websites. We provide interactive content management solutions including AVIDCMS™ and SharePoint®, strategic content, and integrated business solutions so audiences are more engaged. AVID Design understands the needs of the multiple stakeholders within the healthcare industry and can direct an integrated strategy that achieves marketing goals and accomplishes corporate business objectives through the use of our robust AVIDeTools™. Our emphasis on calls to action drives conversions and builds ROI.

We bring together our healthcare expertise, marketing insight, technical command, and creative inspiration for a custom online presence that is seamlessly functional and always strategic.