Blue Cross Blue Shield of Florida | The Power of the Human Voice Online Video Tutorial
AVID Design scripted, directed and produced an online video tutorial for Blue Cross and Blue Shield of Florida’s interactive “The Power of the Human Voice” Website. The project was coordinated by Staywell Custom Communications.
Two versions of the video—an English language version and a Spanish language version—were developed.
The video is a companion to Blue Cross and Blue Shield of Florida’s unique interactive Website that lets customers and visitors share verbal and textual commentary on issues that relate to healthcare and healthcare insurance.
Although the Website is quite simple and intuitive to use, Blue Cross Blue Shield of Florida wanted to ensure that all visitors would be able utilize its functions and capabilities.
Blue Cross and Blue Shield of Florida and Staywell Communications have previous used us Blue Cross’ successful Vida Sana virtual online and were familiar with our expertise in healthcare scriptwriting and online video production.
About Blue Cross and Blue Shield of Florida
Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. BCBSF and its subsidiaries serve more than 8.8 million people.
Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company.
Headquartered in Jacksonville, Florida, BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.
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