The Bonati Institute | Hospital Website Design, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Online Video and Integrated Strategy
Project Overview
AVID Design developed a completely redesigned Website for The Bonati Institute, which included the usual components (strategic architecture, thoughtful visual design, etc.), as well as optimized content (SEO-driven metadata and keyword research, “writing for the Web” best practices, etc.), “walk-on” video guides, modules, physician videos and more.
Site and content design also included 15 landing pages, each built with an architecture and conversion plan designed to work in conjunction with carefully-crafted PPC campaigns for Google, Yahoo and MSN.
About The Bonati Institute
Located outside of Tampa, Florida, The Bonati Institute is the world’s leading center for advanced spine surgery. For almost 30 years, they have been recognized as the leader in advanced surgery.
Dr. Alfred Bonati was the first to develop and patent methods and instruments for laser spine surgery to correct problems of the cervical, thoracic and lumbar spine known as The Bonati Procedures. Dr. Bonati holds seven United States Patents on these methods and instruments.
Since The Bonati Procedures are performed on an outpatient basis under local anesthesia and do not require overnight hospitalization, they enable patients to return to work and resume normal daily activities much sooner than patients that have had “open” back surgery.
Related Services and Products
• Analytics and Measurement
• Content Strategy and Creation
• eHealthcare Conversion Suite
• Post-Production Services
• Production Services
• Website Design
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