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SCMG | Branding, Content Strategy and Creation, Website Consulting, Design and Build

Project Overview
AVID Design delivered a fully integrated series of rebranding/identity, graphic and Website design and strategy services to Sharp Community Medical Group (SCMG).

In a triple-phased approach, AVID Design’s coordinated efforts to launch a new public-facing Website included strategies, procedures and policies for:

• Content Overhaul
• Conversions
• Implementation and Consulting
• Launch
• Maintenance and Support
• Metrics Analysis
• Navigational Architecture
• Rich Media
• Site Buildout and Redesign

The Website was launched in December 2009 and will continue to have ongoing support throughout 2010.


About Sharp Community Medical Group
Sharp Community Medical Group, Inc. (SCMG) is a private-practice-based medical group of approximately 225 primary care physicians and 530 specialists throughout San Diego.

SCMG’s hospital affiliations include Sharp Memorial Hospital, Sharp Mary Birch, Sharp Chula Vista Medical Center, Sharp Grossmont Hospital, Sharp Coronado Hospital and Palomar Pomerado Health Care System.

SCMG's physicians have access to 10 managed care health plans. SCMG offers patients comprehensive health care through an extensive physician, ancillary and hospital referral base.

SCMG is recognized for its commitment to delivering quality care through private practice physicians in the most efficient and effective manner.

Related Services and Products
Content Management
Website Assessment
Website Content Services
Website Design

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