Good hospital Web content looks easy in the end, but producing it is a specialized process that requires experience, research and creative innovation.
Creative Content Life Cycle
At AVID Design, our strategic process begins with lots of questions. – Is your healthcare advertising helping your customers find you? Is your Web site projecting your brand and services the way it needs to? Are your Web results and traffic measurable? How are competitive businesses better integrating their Web and marketing programs?
We study your healthcare organization, service lines, and competition, and we locate your competitive advantage. And then we go to work building strategic, creative, interactive healthcare marketing solutions, and engaging delivery methods that best address your customers.
AVID’s tried and true creative formula is as simple as it is effective:
- Listen - to the client to find out intent and vision of the project
- Translate – the intent into an executable solution that exceeds the vision
- Strategize – define the core of the message and what needs to be conveyed, and determine the best method by which to deliver it
- Concept – locate essential elements of the project to craft for execution
- Communicate – concepts to the client verbally and visually
- Revise and Repeat – add and alter concepts to client satisfaction
- Produce – Web, CD ROM, Print or other format from select design concept
- Implement and Deliver – the final product, packaged and launched
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