Where Traditional and Online Healthcare Marketing Meet
Where an organization’s Web site was once only a small portion of its marketing program, it’s now the central core.
Traditional marketing tools, such as print, direct mail and television advertising function primarily to drive consumer traffic to the Web for additional information or to complete conversion transactions.
These traditional communication methods offer countless opportunities to boost the Web’s proven ability to inform and connect visitors. And there are plenty of emerging healthcare marketing methods to consider as the trend toward Web marketing integration broadens.
- Internal and External URL Branding
- Digital Signage
- In-room Patient and Visitor Newsletter Sign-up
- In-room TV Projects providing hospital specific content
- Physician Blogging
- External Blog Monitoring – Regular responses to remarks regarding organization
- Word of mouth advertising
- Leverage and incorporation of eNews content in offline initiatives
AVID Design works with you to consider what traditional and emerging marketing tools your organization can best utilize in support of its Web presence. |