Hospital and Healthcare Pay Per Click (PPC) Services
Pay Per Click is not a fix for a bad Website or for a site not performing. PPC requires building multiple landing pages to support a specific campaign you’re going after.
At AVID Design we help manage your hospital and healthcare system’s PPC campaigns. By using skilled and trained professionals in hospital PPC, we can help you
- Lower your bids
- Get more qualified traffic
- Lower your cost per conversion
As healthcare PPC experts we’ve found that having a good performing Website and a good site from an SEO perspective allows you to use PPC to supplement that traffic and to deliberatively drive traffic to specific, targeted pages.
Think PPC is all about bidding…adding bids are only half the equation. Just because you’re the highest bidder doesn’t mean you will be ranked #1. You must have a strategic approach to creating your ads with clear conversion goals and relevant keywords on landing pages.
To ensure a successful hospital PPC campaign it’s important to know what you should do and what you shouldn’t do.
Do:
- Think conversions
- A/B testing
- Monitor metrics & adjust analytics
Don’t:
- Promote “value”
- Use hyperbole
- Overlook geography
PPC is not just a one time thing. At AVID Design we use a phased approach to make sure your campaign objectives are met.
- Phase 1: Research keywords and phrases and map them to landing pages
- Phase 2: Create landing pages
- Phase 3: Develop relevant ad copy and a keyword rich headline
- Phase 4: Establish keyword bids and launch
- Phase 5: Track outcome and analytics using A/B testing
- Phase 6: Repeat, repeat, repeat!
Your Partner in Hospital and Healthcare Pay Per Click (PPC) Services
AVID Design can work with you to help determine a budget or work within a pre-defined budget to help you get results. Contact us today!