| Evaluating your healthcare Web site’s performance through a custom Web site Analytic Review allows valuable insight into how the site is performing against the competition; and can provide information as to how search engine content improvement, online marketing campaigns and other variables serve to define and enhance its function over time.
As a part of our hospital Web site Analytical Assessment, AVID Design utilizes various Web reporting providers, such as Google, to create a customized performance review of your site’s Web traffic metrics, and to examine such key online traffic statistics as:
- Overall visitor traffic flow to and from your healthcare Web site
- Search engine results tracking
- Origin of incoming Web traffic
- Number of Web page views
- Best functioning keywords in Web site body and meta copy
- Popular or neglected online interactive triggers
These and other Web trends analytics provide competitive intelligence that not only allows you to document the success of your on- and off-line healthcare programs, but lets you increase traffic to specific site areas, and boost Web traffic and your online marketing overall.
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