Your Web site must satisfy the informational needs of your visitors. But first, it has to target and attract qualified potential healthcare customers so that they can find you easily in an online search.
AVID Design follows emerging best practices for healthcare web site design, not only in the creation of intuitive navigation and insightful visual elements, but also in the establishment of a clear search engine marketing strategy using search engine optimized content and copy.
A process of in-depth Internet marketing research lets us provide effective Internet strategy for our healthcare clients, so they can offer relevant content that captures healthcare customers on the Web.
How does AVID Design organize an effective Search Engine Marketing Campaign?
- We research using an analytical service, to determine which elements of your copy are working to drive traffic to the site.
- We evaluate where the site ranks in regard to other competitive healthcare organizations, services and topics.
- We define overall operational components of your organization, and begin to examine the pieces that constitute each component; the body of services being offered. An extensive process takes us into a realm of words and descriptions that can be associated with the healthcare service components being discussed.
- We restructure copy where necessary and insert search engine text into page titles, descriptions and other areas that will help to build organic search engine rankings.
- We recommend a Pay-per-Click campaign and discuss topics and phrases to bid. The discovery process takes us from keyword analysis and categorization through development of sponsored link copy, keyword pricing, bidding and budgeting.
The result combines art, science, and business. - A subtle but powerful road map that guides your most qualified healthcare customers directly to you.
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